Central Michigan Life – B2 Outlet Store to open new location in Mount Pleasant

Michigan based outlet store B2 will be opening a new location in Mount Pleasant this November.

B2 Outlet Stores sell a wide variety of clothing, shoes and other accessories available at other retail stores. 

On Nov. 18, B2 will open it’s new location at 1412 S. Mission Street, next to Menna’s Joint. Halloween City and MC Sports have previously occupied the space.

Marketing Associate Erik Durham said by stocking the store with overstocked items from other retail stores B2 can sell the same products at a cheaper rate.

“When you come to B2 your dollar can be stretched a long ways,” Durham said. “It’s quite a treasure hunt experience of a store. Every week it’s gonna be a little different. Our brand is constantly growing and expanding.”

The Mount Pleasant storefront will be B2’s 24th location opened since it’s founding in 2014 under the stores original name Benefit Twice Outlet Stores. Benefit Twice is a reference to the store’s main goal of benefiting the communities its based in with charity and support.

“We heard that Mount Pleasant is a community (with) a lot of nonprofits and a lot of people that care about giving back, we live and breathe a mantra of giving back,” Durham said. “Since we’ve opened in 2014 we’ve been able to give back $1 million to local and global causes in the communities we are a part of.”

In addition to the storefront locations, B2 also sells limited supplies online and ships them directly to customers. 

More information on the store or on how to get involved in its charitable projects can be found on the company website.