How the assertion jewelry manufacturer arrived to be

While it began as just a innovative outlet, the pair seen what they were being building was not obtainable anywhere else. The duo cherished the concept of a assertion piece, but located that what was on the marketplace ordinarily concerned “costumey” shiny metal or rhinestones.

“We required a raw, natural and organic, organic experience piece that we could throw on with denims and a t-shirt or a dress and have it still be the ‘wow’ piece that could completely transform your design,” White reported.

Although at the beach front, White and Tugwell made a several necklaces, which featured purely natural elements like shells and wooden beads strung on twine.

“We both of those wore them all summer and that is when persons started out asking us where we bought them,” White described. “We tied our strung beads onto a suede strap for ease and comfort and this turned the recognizable trademark of Twine & Twig.”

From there, two moms told Store Nowadays that “the ball commenced rolling quick” for their fledgling business enterprise.

“We had suppliers reaching out and had to Google how to generate a ‘line sheet’,” Tugwell explained. “We hosted one particular trunk exhibit exactly where we invited friends, who invited mates. We experienced no intention of turning our bead stringing into a business enterprise. We had been making parts with the strategy of a one time trunk demonstrate – that night we sold out of all 200 pieces.”

The demand from customers was more substantial than the fee at which the pair could make the necklaces.

“We ended up two mothers (with) 5 youngsters involving us who ended up planning and creating when our husbands watched the kids and our mom did coffee operates,” White mentioned.

But the pair produced it do the job.

“We are now carried in over 250 stores and have found Twine & Twig make it on some famous necks,” founder Elizabeth White informed Shop Right now.

Due to the fact 2013, White and Tugwell have grown the manufacturer to contain wholesale accounts, an e-commerce web-site and a studio in Charlotte, North Carolina operate by an all-feminine group.

“What we intended was some thing totally distinctive and authentic, which is what we credit to the speedy demand from customers that adopted,” White explained of the model developing.

How the model provides again

Luckily Tugwell’s daughter is Ok now, but the pair have not forgotten how their business enterprise venture started.

“Due to the fact of the way that Twine & Twig originated, with my daughter’s health issues, the natural way our first charitable act was to Make-A-Wish,” Tugwell explained, adding they have since designed items the place 100 % of proceeds go to charitable companies. In the previous, they have designed pieces to advantage everything from environmental conservation to humanitarian outreach. “To date Twine & Twig has donated above $50,000 to a assortment of charities and corporations.”

Twine & Twig design process

The sisters told Shop Today that each individual piece of jewellery, which consists of necklaces and bracelets, is a single of a kind.

“From the color variants in the beads to the texture of the shells and suede we use, no two Twine & Twig pieces are precisely the similar,” Tugwell stated.

Additional White, “We locate inspiration for new collections from waves, trees, live shows, our kids messy paintings…you identify it. Then we resource our beads from near and significantly. The entertaining portion is next, piles of beads and a ton of mess. We string, unstring, try out again, finish each others…and then we have a necklace. At the time we feel like it is a ‘go’ we have the girls in our studio start out to copy, photograph, and established the product or service as dwell on the site.”

The brand’s signature style — a suede strap — is handcrafted on each individual one piece of jewelry.

“The approach is a labor of love. It starts with receiving our whole sized hides that are then hand slash down into particular person suede straps,” Tugwell explained. “Our straps are then stitched and branded with our customized Twine & Twig brand. The branding resources we use add a pretty rustic handcrafted factor to every style.”

To see some of the brand’s bestsellers, scroll down below and to shop, stop by Twine & Twig and use the promo code These days10 for 10% off.

Cowrie Collar #1

“Even however we have appear up with 20-furthermore new versions of this style, every person usually gravitates back to this basic,” White said. “It is the perfect assertion piece that can be worn with jeans and a tee shirt or a wedding day robe. Jacquelyn wore it on her marriage ceremony working day!”

Mixed Metallic Layer Necklace Established

“This set is finest for people seeking for versatility, for the reason that it has a wide variety of metal kinds,” White shared. “It can be combined and matched with any parts you already have in your jewelry box.”

Stacked Common- Desert

“This is the best neutral assertion,” White reported. “It is really usually a finest seller in the drop and winter to spruce up your favorite black sweater.”


“We enjoy trios as gifts for the gals in your daily life,” White explained, introducing they make terrific stocking stuffers, Easter basket additions, or teacher gifts. “The most effective way to commence a Twine & Twig stack selection is with a trio set.”

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