Lakeview’s Love, Charlie Boutique Aims To Provide Uplifting Purchasing Practical experience For Women of all ages With Curated, Economical Options

LAKEVIEW — When Megan Morrison was doubtful of her choice to drop out of speech pathology college to pursue her interest in manner, it was her grandfather, Charlie Arie, who reassured her.

“I would communicate to him about it due to the fact I actually didn’t know if it was the correct detail to do at the time, and he used to hug me in the driveway and say, ‘Don’t fret. You are going to have your have retail store sometime,’” Morrison reported.

Those people goals will arrive genuine Saturday with the opening of Morrison’s initial boutique, Like, Charlie, 3352 N. Paulina St. The store, named right after Morrison’s grandfather, pays tribute to Arie, who died in 2009. There are photos of him positioned all over the boutique.

“He and I had a actually specific romance, and though he’s no for a longer time in this article, I believe he’s observing down and smiling to see me eventually opening my personal retail outlet,” Morrison stated. “I named the retail outlet right after him mainly because I felt like this was his way of signing off to the dream.”

Credit: Furnished
Enjoy, Charlie presents a large range of women’s clothing and accessories at various price points.

Morrison bought her start off in the vogue field 25 a long time back performing at a boutique in her hometown of Watseka, Illinois. She worked her way up through retail positions prior to landing the function of director of sales and merchandising at Chicago’s Henry & Belle Quality Denim.

Morrison will keep on doing work at Henry & Belle though taking care of Enjoy, Charlie, she mentioned.

Enjoy, Charlie specializes in women’s attire, extras and items with prices ranging from a lot more reasonably priced to pricier products.

“I have sweaters that start out at $48 and cashmeres that go up to $248. I don’t want any individual to walk in and come to feel like they can’t obtain a thing right here,” Morrison explained.

Morrison reported she preferred to make a area for females where by they can sense comfortable seeking on dresses and leave with a thing they feel delighted in.

“A good deal of women of all ages aren’t cozy browsing, and I want to make this an easy, fulfilling working experience for them,” Morrison reported. “I’ve currently gotten a text from a shopper with the nicest message that reported, ‘I haven’t been emotion fantastic about my entire body these days, and all the things I purchased in your retail store has place a smile on my face.’

“That’s what I want.”

For now, Appreciate, Charlie will be open up 11 a.m.-6 p.m. Monday-Friday, 10 a.m.-6 p.m. Saturdays and 11 a.m.-5 p.m. Sundays. The store’s hrs will be adjusted at the time Morrison receives a perception of when people would like to do their searching, she mentioned.

The store’s grand opening celebration commences 10 a.m. Saturday and will element 15 per cent off all things, as properly as assorted bites and drinks for people to love.

Credit: Delivered
Adore, Charli specializes in women’s clothing, extras and presents.

Jake Wittich is a Report for The united states corps member covering Lakeview, Lincoln Park and LGBTQ communities across the city for Block Club Chicago.

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